Giorik continues to rise in the East. Following on from Singapore and its appearance at the Food & Hotel Asia trade fair, Giorik is now set to conquer the Korean market thanks to a partnership clinched with the distributor Dong Bang Fosse Co. Ltd., a company engaged in the sale and installation of professional kitchens since the 1980s and which is now the market leader for the whole of South Korea, operating out of its two bases in Kimpo and Seoul. The first outing for this new partnership was their joint showing at the SEOUL FOOD & HOTEL 2012 trade fair, held from 8 to 11 May. Now in its thirtieth year, this show is the most significant shop window for companies seeking to break into the Korean market. The stand, entirely given over Giorik products, attracted a large number of visitors, impressed by such top-of-the-range equipment as the Unika range of hobs and Steambox combi-ovens. The keen interest shown by these visitors in high-tech products is further proof of the positive response shown by the market to the latest kitchenware designs from the House of Giorik.